How to Book Week - Another Approach for BW 2019

This is the amazing team of Single Subject teachers I work with. As a team for the Book Character Parade, I suggested we go with the Little Mister and Misses series theme. Easy, quick and environmentally-friendly - just the way I like it.

Another Book Week, and I am wondering how can I improve from past years?

Librarians are ultra-prepared and super-organised - those are our super powers, but my new approach was how to capitalise on the awareness of Book Week, before, after and during BW 2019.  For this reason, this year I looked at promotion, implementation and reflection of this week-long event.

Promotion - how do I build up the anticipation?
Implementation - how do I communicate it, make it happen and avoid obstacles?
Reflection - how do I make BW 2019 last the week after, so that the entire community can reflect and have an overview of it?